How mercedes used social wall to relay the c-class world launch to its hyderabad customers

As part of the worldwide launch of its C-Class, the Mercedes showroom in Madhapur, Hyderabad invited all its erstwhile customers for the launch event. JustKapture put into effect a live Social Wall right at the reception wherein videos and photos of the launch from across the world kept appearing on the screen soon as they were being posted online. The hashtag tracking of our system kept the social wall live at all times relaying UGC for the event from across the world. 40 people were part of this exclusive launch in Hyderabad and 20 hashtags were registered. The Social Wall provided an unusually unique fillip to the event, much in consonance with the brand’s persona, which is essentially upmarket and elite, catering to a niche audience.

Add a comment

*Please complete all fields correctly

Related Blogs

Posted by Manish | April 17, 2019
Learn how Puffecto engaged with its audience at the Sula Fest
Sula Fest describes itself as a ‘Gourmet World Music Festival’ which essentially means that it has all the ingredients of music, food, wine tasting and shopping covered. Sula Fest offers...
Posted by Manish | April 17, 2019
Learn how Smaash created smashing UGC with live Social Wall
Smaaash Entertainments is a virtual reality sports entertainment destination that combines virtual-reality, sports, music and dining into a highly immersive and interactive recreation experience. It is usually subscribed to by...
conference
Posted by Manish | April 8, 2019
How ravin cables engaged people with its brand at the global business summit
Ravin Cables is one of India’s leading power cable manufacturers and it was one of the sponsors of the prestigious Global Business Summit, organised by the Times Group. The GBS...

Get In Touch