How mussaddilal jewellers delighted its customers and got great UGC in the bargain

One of the most reputed and oldest (established 1892) jewellery stores in Hyderabad, Mussaddilal Jewellers is a conventional, large scale jewellery store with customers spread all over the city. A traditional jewellery store, which has been in existence since 1892, already has a great brand name and customer trust. The client wanted to increase its customer engagement even further on the occasion of the annual sale. For this, Hashtag Printer served the dual purpose of leading to more UGC for the brand as well as adding value to the customer’s purchase in the form of a souvenir photograph. The customers were absolutely surprised and thrilled with the novel concept of instant printing of their pictures at the store, and the same being given to them in a smart photo frame. Of the 200 people who visited the store on the particular day, 170 hashtags (#Mussaddilal) were generated. Beyond the image that the brand enjoyed in the retail jewellery segment, the UGC gave it considerable clout in the online space contributing to a steady number of footfalls during the sale.

Tags

Add a comment

*Please complete all fields correctly

Related Blogs

Posted by Manish | April 17, 2019
Learn how Puffecto engaged with its audience at the Sula Fest
Sula Fest describes itself as a ‘Gourmet World Music Festival’ which essentially means that it has all the ingredients of music, food, wine tasting and shopping covered. Sula Fest offers...
Posted by Manish | April 17, 2019
Learn how Smaash created smashing UGC with live Social Wall
Smaaash Entertainments is a virtual reality sports entertainment destination that combines virtual-reality, sports, music and dining into a highly immersive and interactive recreation experience. It is usually subscribed to by...
Posted by Manish | April 8, 2019
How mercedes used social wall to relay the c-class world launch to its hyderabad customers
As part of the worldwide launch of its C-Class, the Mercedes showroom in Madhapur, Hyderabad invited all its erstwhile customers for the launch event. JustKapture put into effect a live...

Don’t miss out!

Are you still using old marketing techniques?
To upgrade contact us