Use fresh, relevant customer
content to make your website
more authentic and engaging.
Infuse a personal touch into your
e-mails as you make them more
dynamic with UGC.
Use visual stories and social
content participants to generate
interest around events.
Make your paid ads gain more
traction by making customer
stories a part of the messaging.
Use online Q&A, contests and
polls to generate genuine social
Make your social media more real
by sharing the most persuasive customer
stories on your social media platforms.
Director at SNS institute