What is User Generated Content? – Everything you need to know about User-Generated Content (UGC)

User Generated Content

What is User Generated Content?

With all the hype in the digital industry we often find people asking “What is user generated content?”

The term User Generated Content or UGC is quite self-explanatory. Content that has been created and put out there by contributors, customers or fans can be categorized as User Generated Content. The main goal is to make users market the brand rather the brand promoting its own products or services. User-generated content has been extremely successful for various mega-brands in the past making it one of the most effective marketing strategies available in today’s world.

Why Is User Generated Content Important?

Now that we have answered the question “What is User-Generated Content?” it’s time to understand the importance of UGC. Social media has helped humans all across the globe come together and interact with each other like never before. A person living in 1980 could never imagine interacting with someone halfway across the planet at the touch of a screen. This digital explosion has enabled brands to engage with their audiences/customers at a very personal level. It is estimated 84% of millennials that UGC from unknown people helps them trust a brand more easily. Digital media in today’s world holds the power to make or break a brand, it is important to understand the power it holds and utilize it for our benefit. It helps your brand tackle banner blindness developed by users and allows you to imprint the mind of the user without pushing your content directly at them.

How can I use it for my brand?

Create campaigns to produce more UGC

– Engage with people, share, like, comment, repost

– Use UGC in your advertisements to build trust

– Increase your SEO value and Brand Impressions

 

Learn how Blenders Pride used our product to obtain 5,00,000 Brand Reach. 1,500 People Engaged. 500 Photos Tagged.

JustKapture offers the 2 Best Ways To Produce User-Generated Content.

Our Two applications that can work miracles for any brand, store, or event.

1) Hashtag Printer (Photo) – Reward people with a branded keepsake for each photograph they upload with your brand.

2) Social Wall – A live feed of all your content pieces from across the web at multiple displays.

Types of user generated content

It is estimated that 48% of consumers say that user-generated content is a great way to discover new products. User-generated content is the future of content marketing without any form of contestation. It is absolutely natural for humans to trust the referrals of other humans who are personally close to them. The internet explosion has facilitated the smooth growth of user-generated content. Brands can now engage with their audiences like never before. There are various types of user generated content which can be leveraged indifferently.

Feedback: Customer feedback is something that skips the mind for most brands and businesses, however, feedback from customers is absolutely essential when it comes to inspiring trust and confidence amongst other or new customers. Another hidden benefit of customer feedback is that it helps you understand your own flaws and helps you identify areas of your business which need to be worked upon. Improving your business based on genuine feedback from customers is absolutely important for any organisation. Customer feedback can be obtained in the of FAQ’s or Q&A’s. There are various digital platforms that enable you to obtain customer feedback as well, try having a look at those.

Ratings and Reviews: ratings received from customers plays a vital role in terms of winning and inspiring customer confidence. Some platforms only enable customers who have purchased a certain product to leave a review or a rating. These platforms are ideal in terms of obtaining genuine and realistic reviews.

Social Media Posts: Inspiring audiences to post content relating to your brand is essential in today’s digital age. Posts on social media reach hundreds of users who trust and relate to the individual who is uploading it. The personal element of using social media UGC helps you reach the personal feed of thousands of target audiences. There are various techniques and strategies to encourage your audience to upload content on social media. We at JustKapture Innovations help and facilitate UGC for brands in an entirely unique way our products HashTag Printer and Social Wall are just designed to do the trick.

We hope our guide on Types of UGC helped you gain enough clarity about UGC and it’s types. if you have any other suggestions or ideas do let us know in the comments below.

What is User Generated Content?

With all the hype in the digital industry we often find people asking “What is user generated content?”

The term User Generated Content or UGC is quite self-explanatory. Content that has been created and put out there by contributors, customers or fans can be categorized as User Generated Content. The main goal is to make users market the brand rather the brand promoting its own products or services. User-generated content has been extremely successful for various mega-brands in the past making it one of the most effective marketing strategies available in today’s world.

Why Is User Generated Content Important?

Now that we have answered the question “What is User-Generated Content?” it’s time to understand the importance of UGC. Social media has helped humans all across the globe come together and interact with each other like never before. A person living in 1980 could never imagine interacting with someone halfway across the planet at the touch of a screen. This digital explosion has enabled brands to engage with their audiences/customers at a very personal level. It is estimated 84% of millennials that UGC from unknown people helps them trust a brand more easily. Digital media in today’s world holds the power to make or break a brand, it is important to understand the power it holds and utilize it for our benefit. It helps your brand tackle banner blindness developed by users and allows you to imprint the mind of the user without pushing your content directly at them.

How can I use it for my brand?

Create campaigns to produce more UGC

– Engage with people, share, like, comment, repost

– Use UGC in your advertisements to build trust

– Increase your SEO value and Brand Impressions

 

Learn how Blenders Pride used our product to obtain 5,00,000 Brand Reach. 1,500 People Engaged. 500 Photos Tagged.

JustKapture offers the 2 Best Ways To Produce User-Generated Content.

Our Two applications that can work miracles for any brand, store, or event.

1) Hashtag Printer (Photo) – Reward people with a branded keepsake for each photograph they upload with your brand.

2) Social Wall – A live feed of all your content pieces from across the web at multiple displays.

Types of user generated content

It is estimated that 48% of consumers say that user-generated content is a great way to discover new products. User-generated content is the future of content marketing without any form of contestation. It is absolutely natural for humans to trust the referrals of other humans who are personally close to them. The internet explosion has facilitated the smooth growth of user-generated content. Brands can now engage with their audiences like never before. There are various types of user generated content which can be leveraged indifferently.

Feedback: Customer feedback is something that skips the mind for most brands and businesses, however, feedback from customers is absolutely essential when it comes to inspiring trust and confidence amongst other or new customers. Another hidden benefit of customer feedback is that it helps you understand your own flaws and helps you identify areas of your business which need to be worked upon. Improving your business based on genuine feedback from customers is absolutely important for any organisation. Customer feedback can be obtained in the of FAQ’s or Q&A’s. There are various digital platforms that enable you to obtain customer feedback as well, try having a look at those.

Ratings and Reviews: ratings received from customers plays a vital role in terms of winning and inspiring customer confidence. Some platforms only enable customers who have purchased a certain product to leave a review or a rating. These platforms are ideal in terms of obtaining genuine and realistic reviews.

Social Media Posts: Inspiring audiences to post content relating to your brand is essential in today’s digital age. Posts on social media reach hundreds of users who trust and relate to the individual who is uploading it. The personal element of using social media UGC helps you reach the personal feed of thousands of target audiences. There are various techniques and strategies to encourage your audience to upload content on social media. We at JustKapture Innovations help and facilitate UGC for brands in an entirely unique way our products HashTag Printer and Social Wall are just designed to do the trick.

We hope our guide on Types of UGC helped you gain enough clarity about UGC and it’s types. if you have any other suggestions or ideas do let us know in the comments below.

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