What is user generated content? – Everything you need to know about User-Generated Content (UGC)

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What is User Generated Content?

With all the hype in the digital industry we often find people asking “What is user generated content?”

The term User Generated Content or UGC is quite self-explanatory. Content that has been created and put out there by contributors, customers or fans can be categorized as User Generated Content. The main goal is to make users market the brand rather the brand promoting its own products or services. User-generated content has been extremely successful for various mega-brands in the past making it one of the most effective marketing strategies available in today’s world.

Why Is User Generated Content Important?

Now that we have answered the question “What is User Generated Content?” it’s time to understand the importance of UGC. Social media has helped humans all across the globe come together and interact with each other like never before. A person living in 1980 could never imagine interacting with someone halfway across the planet at the touch of a screen. This digital explosion has enabled brands to engage with their audiences/customers at a very personal level. It is estimated 84% of millennials that UGC from unknown people helps them trust a brand more easily. Digital media in today’s world holds the power to make or break a brand, it is important to understand the power it holds and utilize it for our benefit. It helps your brand tackle banner blindness developed by users and allows you to imprint the mind of the user without pushing your content directly at them.

How can I use it for my brand?

– Create campaigns to produce more UGC

– Engage with people, share, like, comment, repost

– Use UGC in your advertisements to build trust

– Increase your SEO value and Brand Impressions

 

Learn how Blenders Pride used our product to obtain 5,00,000 Brand Reach. 1,500 People Engaged. 500 Photos Tagged.

JustKapture offers the 2 Best Ways To Produce User-Generated Content.

Our Two applications that can work miracles for any brand, store, or event.

1) Hashtag Printer (Photo) – Reward people with a branded keepsake for each photograph they upload with your brand.

) Social Wall – A live feed of all your content pieces from across the web at multiple displays.

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