Guide: Using Social Media At Events

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5 Tips For Using Social Media At Events.

If you are planning on organizing an event, don’t shy away from harnessing the power of social media. Social media holds great amounts of influence on the success of an event. The following 8 tips will help you understand the what’s and the why’s of using social media at events.

  1. Help Attendees communicate with each other before the event launches:
    Making the attendees of the event communicate with each other can have them up and excited to attend the event. Utilise social media platforms like LinkedIn, Facebook & Twitter to spark conversations about what the attendees can look forward to at the same time if it’s appropriate to create facebook groups where people can discuss similar or opposing ideas.
  2. Leverage Influencer Marketing:
    Invite relevant influencers to the event and make sure you publicize their arrival which is beneficial to both the event organizer and the influencer in the sense that people might visit the event to connect with the influencer at the same time the influencer gets a chance to display their expertise in front of a niche audience.
  3. Provide Maximum Value To Sponsors:
    It can be something as small and special as a social media post! Make sure you utilize social media to get the word out about each and every sponsor. The last thing you want is a sponsor feeling left out and neglected. Even a small gesture like a social media post makes them feel like you value their contribution and are doing your best to get them the exposure they deserve.
  4. Create A Team:
    Creating a team with an eye for creating content optimized for social media marketing is extremely essential. Make sure they are well versed with the event beforehand, brainstorming sessions between your digital team is of also of utmost importance. What is the objective of creating this content is also as important as forming the team, so make sure that is discussed well in advance.
  5. Incentivize Social Shares:
    Set up various environments that incentivize the attendees to share content related to your event. It could be something as simple as setting up backdrops which make the attendees want to click a picture and upload it on social media. Content created by users is known as user-generated content (UGC) To know more click here.

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