H&M used Hashtag printing service 7 times in the time period of 3-day launch and that helped it generate the following results:
- More than 2000 photos were printed in 3 days time during the launch, which means more than 2000 happy customers with lifetime H&M recall value.
- The total reach on the Instagram platform for the Hashtags used during the events is more than 5,00,000 in numbers and this clearly suggests the impact of the activity on the online platform and social media.
- More importantly, we also took permissions from users to use their data by the brand on their websites and social media and majority of them were more than happy to let H&M use their content, giving brand extra mileage on user data. #UGC
Instagram is very powerful to use the organic user-generated content and thus brands have traced JustKapture to do it for them. When are you trying?