Everything you must know know about google post

More and more, when we Google something, we're seeking instant answers. The search engine's knowledge graph has made it the go-to destination for information on anything from celebrities to the planets. But with this rise in popularity has come a dearth of information as to how Google decides what you see when you search for something.

As Wired reports, Google's algorithms are ever-changing, which means that no one is quite sure exactly how the search giant decides what your results will look like. Although the company is always tweaking its algorithms for better performance, it does have some key requirements.

Google needs to have links to all the sites that are purported to hold the answer to your question (or at least links to sites that can help you find it). It also needs to have evidence that the site has accurate and up-to-date information. If a site is out of date or contains inaccurate information, Google will likely penalize its ranking in search results.

Since many people rely on Google for information, there's a lot of pressure on the search engine to deliver. People want relevant results when they search for something, and with over 3 billion searches per day, there's no shortage of people searching.

A lot goes into creating relevant content that users will find useful. By using long tail keywords, publishing content frequently and using external links to show relevance, you can increase traffic to your site. But there's more to getting high rankings in Google than just writing good content. You can do this by simply building a google post and placing unique text and content in the description section or meta tags of your website. Lets find out what google post is!


What’s Inside :

1. What are Google postings, exactly?

2. Three good reasons to use Google posts

3. How can local businesses use Google postings as a tool in the COVID -19 era?

4. What should you know before publishing a Google post?

5. How to setup Google Post

6. How to make Google Post

7. What are the benefits of Google Posts?

8. Types of Post

9. Use local SEO to expand the reach of Google Posts

10. Conclusion


1. What are Google postings, exactly?

When you do a search on the Internet, Google posts your search in real time, and thousands of people around the world will see it.

A search on Google is essentially an announcement that someone is looking for information about a specific topic.

Each Google posting has a title and a link to the actual website where the results were pulled from. For example, if you were searching for information about computer repair, your results might include links to computer repair services in your area. If you clicked on one of those links, you would be taken directly to that website without having to search again; this is called "search engine optimization" (SEO).

There are two kinds of Google postings. The first one is Google Alerts, which are basically updates on your favorite topics sent to you by email. The second one, the one we'll be discussing today, is Google Posts.

Thing is, Google Posts are not so easy to find and get a lot of people confused about how they work.

Google posts are basically a way for businesses to publish news updates on the Google search engine, and make them appear immediately in search results.

What makes Google Posts different from other social media sites like Facebook or Twitter is that the posts can show up directly next to search results. And the posts on Google appear much more frequently than the ones on Twitter and Facebook.

A single business can post up to 200 times per month, with each post being about 500 words long. If this seems like a lot, you're right: it IS a lot!

Still wondering what exactly is a Google Post? If you haven't figured it out by now, here's a definition: A Google Post is an ad that appears in top search results when someone uses a keyword or phrase related to your business. It's essentially another way for businesses to advertise and get their message out there.

Google postings, or Google bombs, are a form of Internet activism in which a website is flooded with links to another site. These links usually contain phrases that are derogatory, nonsensical or defamatory, and they are often accompanied by the target's name.

Trying to game search engines is an unethical practice. It's also ineffective. Search engines have gotten better at detecting spam and will penalize sites for it.

Google Post is a free service offered by Google to help all users with their blog, website and social media presence, however it can be quite tricky to get started. The main headache is to choose the right settings for your blog / social media account and for each of the four different websites that you can integrate into Google Post.

Google posts offers four different websites: Blogger (where you can create your own website), Picasa (social media site), YouTube (video hosting) and Google+ (social networking site). Each of these services has its own settings for RSS feed, "mentioning" others or tagging. The biggest issue is to choose the right settings for each of these services, otherwise the main purpose of a social network won't be achieved.

The goal of this guide is to help you make the right choices: you will learn how to enable or disable some features of these services, how to set up your RSS feeds and finally how to optimize each of your accounts so that they fit together perfectly.

1.a. How do Google postings work?

Google bombs rely on link popularity — the number of sites that link back to your page — to try to get a page higher in search results than legitimate pages should be. The theory is that if enough people link their pages to yours, you'll show up higher in searches than you should.

1.b. How Google bombs work?

While there isn't any hard evidence of who started the first Google bomb, they became common after Eric Schmiedl created this Web page encouraging people to vote for George W. Bush in 2004 presidential election. He encouraged people to link the page "Bush Cheney" with the phrase "miserable failure."

The plan worked so well that it was reported in mainstream media outlets like the New York Times, and within weeks more than 100,000 pages linked these two phrases together.

2. Three good reasons to use Google posts

There are three good reasons to use Google posts. They're easy, they're cheap and they get you in front of your customers.

The first reason is that using Google posts is easy. You can set up a feed at the top of your website and have it autopost all of your content. That's how we get our news updates on our website, and it works very well for us. We also like to use this feature because it keeps the website content fresh and interesting for our visitors. Also, you don't have to make an extra effort to post something on Google Plus, but you still see that you're there — it's not just a waste of time.

The second reason why Google posts are useful is that they're cheap! You don't need money or anything like that to have a good feed on your website. The only thing you need is a free account with Google Plus and a little bit of time to create your feed by using few templates and by selecting what would fit most to your business.

The third reason why you should use Google posts is because they get you in front of your customers. If people are online and see what products you have, or read a few things about your business, then they will come by your shop.

3. How can local businesses use Google postings as a tool in the Covid-19 era?

Google is the most visited search engine and it's the best place to start a business marketing campaign.

Trying to get your brand out there can be difficult. Social media is great for making friends and followers, but if you're trying to sell products or services, then social media isn't going to do much for you. That's where Google comes in.

As a local business in Covid-19, getting on the first page of Google is crucial. Customers are searching for businesses near them before they decide on what company to buy from.

3.a. Optimize your business listing

Signing up for Google My Business is a step in the right direction in helping your business be found online. Your business profile will show up on Google Maps, which is an important feature that customers use to find businesses nearby. You can also add additional information like hours of operation and photos of your business that customers can see when they search for you on Google Maps.

3.b. Add a local phone number

Another way to help customers find your business is adding a local phone number to your Google My Business listing. This will appear next to your address on Google Maps, which allows customers who search for businesses nearby easily.

4. What should you know before publishing a Google post?

Today we are going to answer what is a common question when you're getting started on Google+. What is the first thing that you need to do in order to publish a google post?

The first thing that you need to do is to make sure that your Google+ Profile is ready. It's important that the profile has information about you and it's a good idea if the profile picture is one of yourself.

The second thing that you will want to do before publishing a google post is to make sure that your profile settings are correct. If your profile settings are not correct, this will make it difficult for people to find you or interact with you. The settings are located under the name in the top right corner of your screen. From here, click on "Profile" at the bottom of the drop-down menu.

From here, scroll down until you get to "About" and then click "Basic Information". You can edit this as well as add other information by clicking on "About". It is also important if you have a website or blog that it shows up under "Contact Information", so make sure to link your website if you have one.

5. How to setup Google Post

If you’re a startup, and want to improve your brand over time, one of the smartest things you can do is get immediate exposure for your content with Google Post. We’re going to walk you through how you can begin optimizing your content on Google Post so that you can be a serious player in the future.

For the newbies and oldies who don't know how to setup Google Post

  • Go to your business page on google.com
  • Click edit profile
  • Change language to your desired language
  • Add your phone number
  • Publish a blog post, with a link to is.gd/business
  • Enter your website address
  • Congrats! Now check your Google Business Page and enjoy the new numbers :)
  • Share your Google posts url with your followers

Or simply

Go to Google My Business and sign up for an account.

Once you've signed up for an account with Google My Business, ensure that you have a Google Maps listing set up for your website by following the prompts on the screen.

Next, go to justkapture.com and enter the URL of your website.

Justkapture will automatically build a map pin location for your site and ask if you would like to share this information with Google Maps.

Click on "yes" and JustKapture will do everything else for you!

How to make Google Posts

When it comes to making Google posts, we all want to do our best to make the most of the tiny snippet of real estate we have on SERPs. The first step is always to try to get the keywords that we're targeting in the URL, title and description tag. This can sometimes tell you what the post is about, but more importantly it helps us target relevant users with our content.

Within the description tag, try including your focus keyword at least once and then make sure you include a call to action to encourage engagement. Try using an enticing question or a statement that invites comments/responses.

For example, if I'm writing a blog post about hashtags for Instagram, I might write: "I'm trying to get better at Instagram by using hashtags on my photos - have you got any tips?". This both shows up in Google as 'Instagram Hashtags' and encourages people who are interested in this topic to engage with me.

6.a. How to Publish Google Post

Before you can publish a post with Google Posts, you need to have an active Google+ profile. Your profile and cover photo must comply with the Google+ Community Guidelines . If your profile and cover photo don't match, or if your post or account violates our Community Guidelines, it may be removed.

To publish a post with Google Posts:

  1. Sign in to your Google+ account, or create one in just a few easy steps. If you already have a Google Account (Gmail, YouTube, etc.), then you already have a Google+ account.
  2. Go to google.com/+/posts/new . You'll see the New Post form.
  3. Enter a title for your post and add content using text, photos, or video. You can also choose whether to make this post public , viewable by anyone who has the link (even if they're not signed into Google), or private , viewable only by people who are signed into Google and have the link.
  4. Add tags and location information for the post. These help people find your posts when they search on Google+.
  5. Click Publish when you're ready to share your post with others on Google+.

7. What are the benefits of Google Posts?

Google Plus posts are indexed by search engines so that your visitors can find all that you've written about your company and industry. Google Posts is integrated with Analytics so you can track the number of visits to your site from your Google Plus posts as well as the number of followers you have gained from this feature. This can be an excellent way to generate new customers for your business!

There is a limit of 2,000 characters for each post, but if this is not enough room for the content that you need to convey, then consider adding a link to a longer blog post instead.

Your Google Profile acts as a personal landing page where potential customers can learn more about you and your business before they call or visit your site. In fact, many sites display a list of their top authors on their homepage so that visitors will know who they should contact if they want information about them or their businesses. Make sure that you take advantage of this opportunity by creating an attractive Google Profile and maintaining it regularly with helpful and interesting information about yourself or your business.

8. Types of Post

There are three types of posts on Google+: normal, shared and promoted.

Tagging people in a post is considered as a normal post. This means that the person you tagged will be notified about the post, but it won't be highlighted in their Home stream.

Tagging people in a post without mentioning them by name or mentioning them along with a +1 is considered as a shared post. This means that they will not be notified about the post, but it will still appear in their Home stream. If they click on the +1 button, it will be counted as an endorsement of your content.

Promoted posts are posts that were boosted using AdWords advertising dollars. You can think of these as your "sponsored posts." Businesses can boost or promote any public post on Google+ (not including communities).These posts appear at the top of Google users' Home streams and are highlighted with an orange badge indicating that it was paid for. These posts can have text, image or video content and often appear at the top of search results for related queries.

9. Use local SEO to expand the reach of Google Posts

The first step to using local SEO to expand the reach of Google posts is to register your business location on Google+. The process is very similar to registering your business on Google Maps, which you'll need to do first.

Procedure for registering a physical location on Google Maps

    Procedure:

  1. Go to google.com/business and click "Get a free listing" under Get listed.
  2. Enter your business information and select a category.
  3. Verify your business location through a phone call or by uploading images of your business' exterior and interior (Google will provide instructions).

9.a. Bonus: Google Posts can be scheduled

Google+ posts can be scheduled. This is particularly useful for businesses who publish content regularly and require a constant stream of new content. Scheduling posts gives the businesses the opportunity to have fresh and relevant content without having to spend time on creating it. Google makes it very simple to schedule posts and the process takes only a few minutes.

Google Posts are not only a great way to promote your business but you can also schedule them for specific times.

TIP : Sign up for Google My Business. You can create, manage, and publish all your Google Posts from the one location. Here's how to get started:

  1. Go to google.com/business
  2. Click Get started .
  3. Just presson the button which indicates "Create new post."
  4. Fill in the details you want included in your post, then click Save.
  5. To schedule a future date for your Google Post, click the blue Calendar icon next to the date field and choose when you want the post to go live. When you're done, click Save.

Scheduling a Google+ post is easy, and the process can be done from your desktop computer or your mobile device. You may already know that you can schedule posts on Facebook and Twitter, so this feature makes it easier to keep up with news from your business on Google+.

Tagging is also important. By tagging your post, you will have the opportunity to reach people who are interested in that specific topic. You also have the option of putting a location into your post. This will show up on Google Maps, which means your customers will be able to find you even if they're not search for you directly.

There are a few things that you should always remember when scheduling a post. First of all, make sure the people you are targeting with your post are likely to see it at the time that it goes live. If they are not online at that time, they might not ever see your post. Another thing to consider is whether or not your content is picture-heavy or text-heavy. If it's picture-heavy, try uploading them during off times. If it's more text-heavy, try scheduling it so that it will go live while people are online.*

10. Conclusion

To sum up Google Posts, it is a blogging platform that makes it easy to share your story with the world. With its minimalist aesthetic, all-in-one platform, and easy to use functionality, Google Posts can help your topic break through all the noise on the web these days. posts will make it easy for your voice to be heard by others. As simple as creating a google post, you can let people know about your event or business that has the potential in attracting a lot of attention.

If you already have an active business listing on Google, then you're probably happy with it. But if you don't, or if your current listing could use some work, then you should consider using JustKapture. It helps manage your online presence by letting you create and manage verified listings across multiple platforms including Google, Bing Maps and Facebook. And while they're certainly not the only provider offering these services, they are worth considering because of their low cost and ease-of-use.


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