How hashtag printer was just the right propellor at tedx to create UGC

TEDX needs no introduction. These are talks by expert speakers on education, business, science, tech and creativity meant to expose new and relevant ideas to a broad international audience.
It was a moment of great pride for us to be partnering with Ted Talks in 3 cities – Hyderabad, Mumbai and Bangalore. The Hyderabad TEDx event had more than 5000 people in attendance. Bangalore and Mumbai had a total of 100 each attending the event. Being at a TEDX event is a reflection of being part of an intelligentsia that is looking at much beyond their individual spaces towards ideas and people who are doing things differently, or making an impact. From that perspective, photo options are galore at the event with people wishing to take pictures with the speakers. There were speakers, volunteers, invitees, sponsors all of whom were keen on pictures. Hashtag printer was just the right product to enable people to make use of photo opportunities, get a print of the picture and upload the picture with a hashtag on Instagram. This was an event organised by the student community so we offered a nominal pricing for the product. The Hashtag Printer created great opportunity for churning UGC from among the audience and gave a fantastic reach to the event and its sponsors.


Add a comment

*Please complete all fields correctly

Related Blogs

Posted by Manish | April 17, 2019
Learn how Puffecto engaged with its audience at the Sula Fest
Sula Fest describes itself as a ‘Gourmet World Music Festival’ which essentially means that it has all the ingredients of music, food, wine tasting and shopping covered. Sula Fest offers...
Posted by Manish | April 17, 2019
Learn how Smaash created smashing UGC with live Social Wall
Smaaash Entertainments is a virtual reality sports entertainment destination that combines virtual-reality, sports, music and dining into a highly immersive and interactive recreation experience. It is usually subscribed to by...
Posted by Manish | April 8, 2019
How mercedes used social wall to relay the c-class world launch to its hyderabad customers
As part of the worldwide launch of its C-Class, the Mercedes showroom in Madhapur, Hyderabad invited all its erstwhile customers for the launch event. JustKapture put into effect a live...