How pinkathon found just the right tool for its women participants to generate UGC

JustKapture has had a steady collaboration with Pinkathon, having partnered three times in a row with the Marathon sponsored by Bajaj Electronics. The Bajaj Electricals Pinkathon is founded and conceptualized by Reema Sanghavi & Milind Soman to promote awareness of healthy lifestyle for women and increase awareness of breast cancer and other issues that put women’s health at risk.

Pinkathon has a huge draw chiefly on account of the celeb status of its founding members and also because it is a run for a cause event. A marathon event exclusively for women, who are generally not very sports oriented in India, registered 600 hashtags online with the exclusive hashtag #LeaveItBehind. The marathon attended by over 2000 people saw immense traction for the Hashtag Printer with the women participants being extremely excited to get prints of their pictures. These pics posted on social media gave the event a great reach among its women audience.

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