Many people are looking for an easy way to attract more customers, usually in the form of a magic launch button that will turn on the money faucet, but there is no such thing.
Tons of bloggers and internet marketers will tell you that they have the secret formula to get your blog or business tons of traffic. And while there are a few things you can do to increase your traffic, there is no single source from which you can pull unlimited traffic.
There is no doubt that you can drive traffic to your site for free. There are many tools, strategies and methods for doing so. The question isn't whether or not you can do it, but rather if it's the best use of your time.
Is it better to create valuable content and wait for people to find it? Or is it better to build links and boost your search engine rankings? Both have their place in an overall strategy, but neither alone will guarantee success.
The fact is that it takes a combination of these strategies (and more) to generate sustainable growth in your blog or business.
There are lots of ways to increase your business visibility. You can add a phone number widget to your website, share your address on social media, or buy ads on search engines. But if you're looking for a completely free option that will help people find you online, Google My Business is the best thing we've found.
The service, formerly known as Google+ Local, allows you to add information about your business to a centralized platform that's used by more than 400 million people every month.
Here's how you can use Google My Business pages to attract new customers:
If you are a business owner, you are probably familiar with the importance of search engine optimization. For those who don't know, SEO is simply a way for your website to rank higher in any search engines – like Google, Yahoo, Bing and more.
Trying to rank on page one of Google can be very difficult, so many business owners consider paying for ads. However, there is an alternative that can also help you gain more customers: create a Google My Business Page.
Google was the first major search engine to offer business listings, in 1998. Now, more than 75% of all searches are made on Google and the vast majority of businesses with a physical presence in the U.S. have a Google business listing.
Google My Business Pages allow you to claim ownership over your listing and then optimize it to be found by potential customers. You have the option of adding photos, contact information and social media links in order to enhance your listing.Google My Business is a tool that allows companies to maintain their presence online throughout Google channels such as Maps, Ads & Search.The platform gives business owners a place to edit their business information as well as review customer reviews and respond directly from their dashboard.
Google My Business helps customers find you on multiple devices and platforms, including when they search on desktop and mobile devices, when they view local listings in their search results, or when they share information about you through Google+. It also helps them connect directly with you to schedule appointments or contact you for other purposes.
If you are a business owner who is not aware of Google My Business, it is important to let you know how significant this platform is for the success of your business. If you are already an active user, then you should be aware of the ways you can use it to get more out of your business.
Tons of people who use the internet search for local businesses and services in their area. People who use the internet usually have web-based businesses that they run and they need to promote them. You might be one such person and if that is the case, then you should probably have a Google My Business account. Here are some reasons why:
Google My Business helps you to define your business parameters. When promoting your business through different platforms, this will help other people know what your business is about. It will also guide first timers to find you easily since they will be able to locate your business on the map provided by Google My Business.
Google My Business allows you to create a free website for your business. If you don't have a site and want one but can't afford one, then this platform gives you an opportunity to create one free of charge.
Developers at JustKapture decided they could do better - so they created Google My Business Sync, an app that connects your Google My Business account with JustKapture allowing you to make updates to your GMB listing in one central location. It really couldn't be easier!
If you own a business or want to market yourself online as an individual, then setting up a Google My Business page is a must. It's the easiest way to create and manage listings for your business on Google Search, Maps, and Google+.
A Google My Business page is not only free, it gives you a lot of great features that can help with your search engine marketing efforts.
Here's how to set one up:
1. Go to https://www.google.com/business/. You'll see a welcome screen with some options in different languages. The first option is "Get started now" — click that option to continue.
2. Fill out the required information (Figure 2). This includes your business name and address, hours of operation, categories such as "Restaurant," and so on. You also get the chance to upload photos of your business or add links to photos that are already online.
Note: The more complete your listing, the higher it will rank in local searches.
3. Click "Get Verified." You have to verify your listing before it shows up in the search results. This is necessary because anyone can claim their own business in Google My Business. It takes about five minutes for your listing to products / services.
JustKapture makes it simple to add important information about your business directly from your website and social profiles. The plugin will automatically:
-submit your website and business location to Google and Bing**
-add your social media profiles to your Google My Business page**
-add your business EIN or DUNS number to the "About" section of your Google My Business listing
-add any active job postings to the "About" section of your Google My Business listing.
Troubleshooting : Please note,JustKapture is not a magic bullet. It is designed specifically for websites built on WordPress. If you are using a different platform, JustKapture may not function properly. Please reach out to us for assistance with any issues that arise during the installation process.
Google is attempting to verify user profiles on Google My Business (GMB). This will ensure that you are indeed a legitimate business owner and have the authority to edit your business information.
For verification, please follow these steps:
1. Press on the "FIND BUSINESS" button which is located to topside of the page.
2. Enter your business name and select your country, state and city.
3. Click "SEARCH".
4. Click Visit this business" next to the business listing you want to verify (if you don't see it listed, then you are not verified as a business owner).
5. Fill out the form with your contact information and click "CONTINUE".
6. On the next page, click GET VERIFIED" if you want to verify your business ownership through Google My Business. Otherwise, click "No thanks!".
7. Enter your business contact information and click "CONTINUE".
8. You will receive an email from Google letting you know that we've received your request to verify your business ownership through Google My Business. Your listing will be verified within 48 hours (excluding week-ends). Please check that mail from @google.com did not go into your spam or junk mail folder and mark it as safe if necessary by clicking on the 'not spam' link at the top of the message when viewing it in your email.
"If you will build it, people will come," is a phrase we know you are completely aware of it.
For many people, this saying is true. If you build a website, write your own book, or launch a new business, you'll attract customers. But as entrepreneurs know, there's more to attracting customers than just building something.
We'll share six easy things you can do to improve your Google My Business page and get more attention from Google.
Add a URL at the end of your description. If you want people to visit your website, be sure to include the link at the end of your description. However, remember that Google does not like text stuffed with hyperlinks. In fact, if there are more than five links on any page, Google might penalize you for spamming!
First things first. Before you can optimize your Google My Business listing, you need to create one. If your business is already on Google, you can skip this step and move directly to the next section.
TIP 1 : Add your website to your Google My Business listing.
TIP 2 : Add a Google+ page to your Google My Business listing.
TIP 3 : Add a logo, images and additional information that reflects the essence of your business.
TIP 4 : Add address(es) and phone number(s) that accurately reflect the location(s) where customers can find you.
TIP 5 : Do not add any other pages or services that are not related to your business (i.e., YouTube channel or blog).
The photos in your Google My Business (GMB) listing are the first thing that customers see. And if they don't like what they see, they won't bother clicking through to your website or contacting you.
Purple Monkey have created a free One Page Checklist to help ensure you have the right photos in your GMB listing.
Your profile photo looks professional, engaging and eye-catching
Your main photo accurately reflects the nature of your business and doesn't confuse customers with irrelevant or confusing images
You are using a consistent visual theme across all images in your listing (e.g. if one image features a dog, don't use an image of flowers for another)
You're using an appropriate number of images across different categories and subcategories of your business
What's more, unless you own a chain of identical stores and have multiple staff members who can take photos for you, taking high quality photos is usually something you'll have to do yourself. The good news is that it doesn't require expensive camera equipment or years of practice. Just follow these simple tips:
TIP 1: Make sure you are using your business name as your page title
Google My Business allows you to add a description title and a page title, which both appear on search engine results pages. The page title is displayed above the description title on screen, so it is important that the page title is clear since this will be what people identify your business by. This can not only be used for optimising for local search, but also for gaining more followers on social media by giving them a clear call to action.
TIP 2: Take your own image if possible
It is highly recommended that you take an image of your business yourself or use one from a professional photographer if possible. This advice is particularly relevant if you have an office or shop front as these are areas where details such as lighting and reflections can really affect how well an image works for SEO purposes.
TIP 3: Ensure to mention the location
Ensure that you have a photo for every location that you have listed with Google My Business. Not having a photo for one of your locations will give the impression that you are trying to hide negative reviews or don't want potential customers to see what your business looks like. Google Photos is a great source of free images and if you can't find anything in there, then try looking on Pixabay or Flickr to find something that may be suitable.
TIP 4: Quality of the image matters
Ensure that all your Google My Business photos are high quality images. Any low quality images will be automatically discarded by Google so it's best to start off with an image that is as high in quality as possible. If you aren't sure how to do this, then use a tool such as Canva, which has some really good templates or even use a professional photographer if you can afford it.
TIP 5: Relevant Picture
Ensure that all your photos are relevant to your business and the services or products that you sell. Having lots of random stock photos just won't cut it and will make it look like you don't care about your online presence.
TIP 6: Customise your photos with descriptions
Google offers you the option to upload a photo for each of your listings. You should take advantage of this opportunity and add some relevant detail to these photos or make them stand out in some way. This will raise the chances that they will appear on Google Maps.
TIP 6: Create your own google maps listing photo
It is also possible to create a custom Google Maps listing photo that will show up on mobile devices and Google search when someone searches for your business name.
Organic traffic is the most cost-effective traffic source for a website in terms of both money paid and time invested. A web page's organic traffic is derived from search engines, and it is free of charge. Since organic search engine traffic does not require any type of monetary investment, it can be considered the most cost-effective form of traffic.
Trying to rank high on search engines can be challenging because there are so many other websites trying to achieve the same goal. To stand out among the crowd, website owners have to work hard to attract search engine traffic. That is why they need to know how to utilize one of Google's most valuable and effective tools—Google Posts.
This platform allows website owners to publish content on Google's own properties and also gives them the opportunity to link back to their own website or landing page. The goal is to rank high on Google while using its own platform as a source of marketing and promotional content for your site.
There are three main components that you need in order to get your content ranked high on Google: relevance, authority, and trust. These components work together in order for you to succeed in your venture. Content creators should focus on these factors if they want their posts published through Google with good rankings.
Reviews are an essential part of online marketing, so it's not surprising they're also important in local SEO. Google places a lot of weight on reviews when deciding which businesses will appear at the top of the local results pages in search, and to what extent.
Using reviews to help improve your rankings has a domino effect. Getting more reviews can help you achieve higher rankings, which leads to more traffic to your website, which leads to more reviews, and so on.
Review sites like Yelp offer great opportunities for increasing your business's presence online, but they're not the only ones. If you aren't getting enough Google My Business reviews from customers via your website or social media channels, then you should consider taking another approach: improving your reputation by interacting with your customers.
Reviews are the cornerstone of modern online business.
They're how you convince potential customers that your products and services are worth a try. They're how you build trust, loyalty, and even advocacy for your brand.
What happens, if you receive a poor review? How do you respond? And is there anything you can do to prevent getting one in the first place?
Reviews are critical to the success of your business because they influence customer perception. A single negative review can have a bigger impact than 10 positive reviews. That's why it's so important to monitor them, respond quickly, and learn from any mistakes that happen along the way.
Now it's time to deal with negative ones.
This is an incredibly difficult situation for any business owner, but it's not an insurmountable problem.
Here are a few ideas for dealing with a bad review:
1. Make sure the review is real: Sometimes a competitor will create fake negative reviews to hurt your business and help theirs. If you find out the review is fake, go ahead and delete it from your Google Business listing.
2. Respond politely, but do not argue with the reviewer: A common reaction to a bad review is to respond defensively or angrily, which can make things worse. Instead, acknowledge the customer's feelings by saying something like "We're sorry you had that experience," then offer some kind of resolution.
3. Offer a free item or service as an apology: This can be a great way to turn things around and show the reviewer how much you value them as a customer.
4. Show the reviewer that you care: Sometimes people just want attention. If the reviewer has provided their contact info in their review, reach out via phone or email and reassure them that you're listening and committed to improving your business practices and/or product quality going forward.
It’s clear that Google is intent on increasing the presence of its social media services, and as a small business owner, you should take advantage of this. Google My Business can help you quickly connect with new customers, and your social media pages will help you maintain a relationship with them once those connections are made.
Overall, Google My Business is a robust tool that any business owner will be able to use to expand their reach and attract new customers. So why not give it a try? If you don’t have a presence on GMB yet, then now is the time to take the first step. And if you do have an account, be sure to keep monitoring that page for new info and a heightened level of control over your online presence.
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